Assistant Product and Trade Marketing TLP (m/f/d)
Italy / Vicenza
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Area of responsibilities:
- In the regional marketing team, you will help to implement the strategy for the TLP category (Technical Lifestyle Products: strollers and highchairs) on a local level, focusing on trade marketing activations, fairs and events to increase brand and product awareness.
- You ensure that the correct brand message is communicated in all marketing collaterals/campaign/activities and new product launches communication
- You will be the point of reference for visual merchandising activities in store: improving in store exhibitions with available Point-Of-Sales material or producing new material
- Within the category of products, you will coordinate events, webinars and retailers’ communication giving support and providing material and resources
- You will set standards for events and fairs (B2B & B2C) in terms of brand appearance and brand message and support the local sales team in the execution
- Occasionally you will visit retailers’ stores and ensure the partnership is strong, the product is display exceptionally and eventually define communication activities to promote the brand and support sales
- You will help with documents and translations of factsheet and brochures
- Update our guidelines and toolbox for our sales representatives
- Direct contact with suppliers
- Flexibility is important in this role, and you may occasionally be asked to take on additional tasks that align with your position or arise from business needs.
Your profile of qualification:
- Student or successfully graduated, preferably with Marketing/Digital Marketing/Sales specialization or similar background
- Native Italian and fluent verbal and written English skills
- Willingness to travel up to 15% of the time within Italy
CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.