Digital Marketing Specialist - tirocinio curriculare
With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn.
We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.
At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.
This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.
Recordati. Unlocking the full potential of life.
He/She is responsible for developing, overseeing, and optimizing digital marketing initiatives, to maximize brand awareness and lead conversion.
The Digital Marketing Specialist will work closely with the marketing team, omnichannel & innovation department, suppliers and relevant functions to ensure time to market.
- Together with Product Managers, the Digital Marketing Specialist will implement the Digital Roadmap of Consumer Health Italy with a multitarget (HCP, pharmacists, consumers/patients) and omnichannel (integrating all the initiatives with offline presence) approach.
- In scope:
- Digital owned properties (website, social media)
- Paid Media campaigns
- Direct marketing
- Digital content
- Sales development through eCommerce
- He/She will facilitate cross-fertilization between brands and across business units leveraging best practices
- He/She will engage in data analysis and reporting, to measure effectiveness of marketing strategies and make informed decisions to optimize future campaigns
- He/She will enhance users experience across digital touchpoints
- He/She will facilitate implementation/use of CGI
- He/She will coordinate initiatives in digital media, digital content and eCommerce
- Network of interaction:
- Internal: Innovation & Omnichannel Customer Engagement, Compliance, Regulatory, IT
- External: communication agencies, media buying center
- High level of proficiency with Office Suite (MS Word, MS Excel, MS PowerPoint)
- Analytical and goal-oriented approach
- Excellent communication skills
- Desire to work in cross-functional teams with a result-driven approach
- Flexibility, proactiveness and a marketing-oriented mindset will be considered a plus
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.