Media & Digital Manager

Job Title: Media and Digital Manager

Location: Milan

Contract terms: Permanent

Grade: L5B

About us 

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.  

At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.  

About the role 

Step-changing consumer and customer activation through data-driven precision marketing has been identified as key to fuel growth at Diageo. To do so, a company-wide and lasting transformation is being ignited. This encompasses new synchronized omni-channel and data-driven approaches to consumer and customer activation strategy. Also, activity design and execution, tracking and optimization, performance measurement and understanding, building new capability, as well as new ways of working. 

An outstanding opportunity for anyone with a real passion and flair for data-driven media strategy and implementation. This role is about understanding our business challenges and have a consumer focus to get the best media strategy and planning in for our markets. You will lead all aspects of both online and offline media for some of our brands, while also connecting all these with a full-funnel approach with other areas and channels of the business (E-commerce, commercial, Customer Marketing, etc.). 

You will be part of a team leading Diageo’s annual connections planning process in this specific market in close collaboration with key internal partners and external agency partners. We strive to build world class media plans, across all touchpoints and channels, that consistently deliver category and brand growth. 

Part of the team’s mission is to future-proof our organisation and create a differentiated advantage for Diageo by responding to changing consumer, media and market landscapes in an agile and impactful way. 

Your Key Responsibilities 

• Ensure all media plans for our brands across the portfolio uphold our global media standards 

• Collaborate to deliver fully integrated connections plans. Responsible for ensuring all activity operates 100%, ‘no dead ends’ across the consumer journey 

• Ensure appropriate use of data and insight to predict trends and campaign impact 

• Drive a performance marketing approach and culture when it comes to media optimisation with a consistent record in this. You will identify new opportunities to improve our digital program's efficiency and run test & learn programs 

• Media leadership: ability to influence media decisions at all levels internally and externally with maturity to maximise impact. 

• Understand the recruitment/re-recruitment – both from a shopper and consumer perspective 

• The ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase 

• Identify the emerging technology trends, to spot new ways to connect to consumers (in particular within the digital and mobile space) 

About you 

• Be a passionate media expert with great knowledge on the media landscape, data, measurement, and conversion. 

• You are constantly curious about consumers, with a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change 

• A strong teammate who enjoys working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done 

• 5+ years of experience in full funnel media strategy, planning and budget setting in an e-comm business in essential 

• Very strong understanding of Italy Media Landscape 

• Confident tech savvy across all digital channels and platforms (social, display, video, PPC etc) understanding the roles each plays within the consumer journey 

• Experience with implementation of strategic programs with our Media Partners such as Google, Meta, and Amazon 

• You have validated your ability to work within a cross-functional team, as well as your passion to inspire and educate others. 

• Positive energy, willingness to develop further, pro-active, entrepreneurial way of thinking, good analytical skills 

Our offer 

• An inclusive company culture that puts employees and their development first 

• A competitive salary with bonus and many benefits 

• An industry-leading parental leave policy 

• …and of course, the best colleagues! 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps Diageo to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. 

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.