ABOUT ICE CREAM: Life Tastes Better With Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
JOB PURPOSE:
Customer strategy and planning are identified as a key capability and growth engine for the company and have been a key part of the strategic growth levers of the Ice Cream business.
The CSP plays a crucial role as the voice of the customer & shopper in the business teams on the one hand, and in leading the delivery of the business plans in sales on the other.
Externally, the CSP is the category expert for key customers in helping them grow their categories through objective advice on category strategy, promotion, shelf and assortment.
Internally, the CSP is responsible for profitable growth of the Business:
By bringing category expertise in all customer and marketing plans;
By developing and driving category growth plans and leading the promotional, price and channel strategy;
By driving efficient business processes like for instance forecasting, planning, marketing-sales alignment and IBP.
KEY RESPONSIBILITIES:
Delivering business targets by ensuring Customer Category Growth Plans are delivered per key customer.
Translating the multi-year category strategy to the shop, taking it to the channels and customers, selling business category plans and executing them among customers.
Deliver perfect execution of Category Projects across customers, such as Restore value, Big bets, relaunches, innovations and activations.
Be the category expert for key customers by objective advice, deep dives and quarterly reviews (category and promo).
Creating great relationships with buyers & customer strategy managers in order to drive profitable value growth of the category.
Representing customer needs & category value drivers internally, ensuring alignment of Customer & Category strategy and brand plans by influencing the Marketing Team.
WHAT YOU NEED TO SUCCEED:
EXPERIENCES & SKILLS:
Master’s Degree in Trade Marketing, Marketing or equivalent.
At least 7-8 years of professional experience, of which 3-4 years in trade marketing
Excellent engagement, presentation and communication skills and ability to manage a large and complex set of stakeholders.
Ability to manage and drive the category agenda (proactive and independent worker).
Ability to challenge and empower others, particularly cross-functional colleagues and senior partners.
Fluent in English.
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We take pleasure seriously. Join the Ice Cream team now!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.