BEVERAGE DIGITAL MARKETING SPECIALIST
ABOUT THE JOB
We are seeking a dynamic and creative Beverage Digital Marketing Specialist to join our team. This role is pivotal in driving our digital marketing efforts to promote our beverage products and enhance brand visibility. The ideal candidate will have a strong background in digital marketing, a passion for the beverage industry, and the ability to create engaging content that resonates with our target audience.
ABOUT YOUR TASKS
- Digital Marketing Strategy execution and implementation: Execute and implement comprehensive digital marketing strategies to promote our beverage equipment across various online platforms.
- Content Creation: Work with our suppliers in order to compelling and engaging content for social media, blogs, websites, and email campaigns that highlight the unique features and benefits of our beverage products.
- Social Media editorial plan Management: Manage and grow our social media presence by ensuring the right coverage of contents, posts, engaging with followers, and analyzing performance metrics.
- SEO and SEM: Follow the SEO strategy and activities required to optimize website content for search engines
- Website Management: Oversee the maintenance and updates of the brand website, ensuring it is user-friendly, up-to-date, and effectively showcases our products and brand story
- Analytics and Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, and provide regular reports with insights and recommendations for improvement.
ABOUT YOU
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably within the beverage or food industry.
- Understanding of SEO, SEM, social media, and content marketing.
- Excellent written and verbal communication skills.
- Knowledge of some digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Mailchimp).
- Creative mindset with the ability to think outside the box.
- Strong analytical skills and attention to detail.
- Ability to work independently and as part of a team.
REQUIRED COMPETENCES
• Customer Obsessed - you are focused on delivering value to the customers, both internal and external
• Trustworthy – you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks. You collaborate and enable others to deliver.
• Bold - You take action to deliver better outcome. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment. You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.
• Sustainable – You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future. You always act ethically.
ABOUT OUR BENEFITS:
- Fair compensation and benefits package in line with the market
- Flexible hybrid workplaces that include remote and in-office roles
- Room to express your potential, develop and strengthen your competences
- Continuous learning opportunities
- Diversified, multi-cultural environment
Please note that for this position a strong candidate has been identified. However, if your profile closely matches the position requirements you are still encouraged to apply.
Electrolux Professional Group - meeting needs beyond tomorrow
Electrolux Professional Group is the sustainability leader in our industry and one of the leading global providers of food service, beverage, and laundry equipment for professional users. Our innovative products and worldwide service network make our customers’ work-life easier, more profitable – and truly sustainable every day. Our solutions and products are sold in over 110 countries. In 2024, the Electrolux Professional Group had global sales of SEK 12.5bn and approximately 4,300 employees. Electrolux Professional’s B-shares are listed at Nasdaq Stockholm. For more information, visit https://www.electroluxprofessionalgroup.com
