KEY PERFORMANCE INDICATORS:
Develop property-brand awareness and desirability through storytelling and initiatives resulting in press coverage and social media visibility. Execute and support an ambitious and cohesive communication plan with key activities and KPIs - targeting existing and new audiences - that will strengthen the property’s positioning.
SCOPE AND PURPOSE:
Belmond is on a mission to become the world’s most desirable luxury travel brand. We tell stories that perpetuate the legendary art of travel; that capture the true essence of a place and its people. We are curators and publishers who create the best share-worthy stories that truly get people talking, and inspire the experiences created by our teams. We create content that breaks through the existing cultural imagination and shifts the paradigm of travel, creating new heights and expectations of luxury.
We continuously inspire our guests and customers with genuine, personalized communication and beautiful storytelling that creates the desire to experience Belmond.
The Communications Manager is implementing all communications activities for his/her property, supporting and executing the strategy defined by the Divisional Communications Director in collaboration with the Divisional Brand and Marketing Director, measuring effective messaging and communications strategies and their relevance for the property awareness.
The role works closely with the Divisional Communications and Marketing teams, as well as with the Belmond’s Global Communications team in London to ensure alignment on brand positioning and narrative.
MAIN DUTIES AND RESPONSIBILITIES:
PLANNING, EXECUTION & COORDINATION
- You will work closely with the Divisional Communications team to develop and execute property communication plans that support global & divisional business goals.
- Team player with strong interpersonal skills, you will be the key point of contact for internal stakeholders and will facilitate communications across teams to inform and generate maximum visibility for all property and divisional activities.
- Manage media and KOLs relations and proactively research new contacts to increase the media and KOLs database.
- Proactively pitch journalists for editorials and single press visits to achieve property press targets and increase brand awareness.
- In charge of organizing media trips and coordinating single visits.
- Develop press material (press releases, news updates, etc), respond to media and agencies enquiries and keep the internal media platforms updated.
- Organise and support the creation and production of property Events, developing relationships with new partners and curating attendees list, based on targets set.
- Work closely with the Divisional Social Media Managers when building property communication plans to ensure alignment across all platforms/channels and ensure new stories/campaigns are effectively and efficiently communicated.
- Support the Divisional Communication team and Divisional Social Media teams with the growth of brand advocate community - research and develop new relationships with content creators and photographers.
- Assist and support the Marketing team as key reference person on property, supporting with photo shootings and the implementation of Marketing projects.
- When existing or possible, manage and coach the Communications Executive with training and career development
- Regularly analyze and report on media coverage, events, initiatives and share successes with key internal stakeholders.
- Demonstrate a knowledge of culture, trends, and competitor activities to inform the strategies of the department.
- Be a role model of Belmond’s core behaviors.
ROLE REQUIREMENTS:
- 5+ years of public relations / communications experience, preferably within the Hospitality Industry.
- Highly organized and methodical, with the ability to effectively manage multiple projects under pressure, even during peak season.
- An understanding of and sensibility to the luxury hospitality markets.
- Ability to foster collaborative relationships with multi stakeholders and disciplines.
- An imaginative thinker, who can deliver media results through creative storytelling.
- Excellent communication skills with strong presentation & writing skills.
- A passion for excellence.
- High energy and enthusiasm.
- Fluent in English (and local language: Italian)
- Ability to travel
It is vital that company information remains confidential and must not be disclosed to anyone outside the company, customers and employees, unless otherwise stated. Please refer to the Company’s How we Work (Code of Conduct), Employee Handbook and to your contract of employment for full details.
This job description is intended to illustrate the main duties and responsibilities of the job. It is not to be regarded as exhaustive. Other tasks and responsibilities of a broadly comparable nature may be added on a temporary or permanent basis, as appropriate.
Benefits:
At Hotel Caruso we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks and benefits including:
- Permanent Labor contract according to C.C.N.L. Settore Turismo
- Complimentary nights worldwide as per Belmond Discovering policy
- Career opportunities within Belmond
- Complimentary meals on duty
- Uniforms dry cleaning
- Lodging and residence cleaning for non residents
This is your moment. Apply today!
About Us
Caruso, a Belmond Hotel, is a romantic haven set high above the Amalfi Coast. This elegant 11th-century palace boasts lush, layered grounds, access to a private beach and cinematic panoramas between sea and sky. One of the world’s most iconic wedding destinations, Hotel Caruso is a dream-like setting for dazzling memories.
“With our vast offerings, the opportunities to craft a unique career here are endless. Join us and achieve the truly exceptional”
The Belmond & LVMH Family
Caruso, a Belmond Hotel, is proud to be part of LVMH, and the Belmond global collection of iconic hotels, trains and river cruises, all creating exceptional experiences worldwide. When you join one of our properties, you join a global family of history-rich hotels and breathtaking destinations, where our employees are at the heart of the Belmond experience.
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