Consumer Insights Manager

Location: Milan 

Reports to: Head consumer connections 

Function: Marketing  

About us 

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! 

About the function 

As the home of iconic brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker, at Diageo we source, produce and deliver 6.5 billion litres of world-leading products every year across 180 markets globally. Because of this huge undertaking, we rely on highly advanced systems as well as the very best talent to make sure our businesses continue to run smoothly. To give you some idea of the scale of our operation, over half of our 30,000 employees work in our supply chains. We have teams in over 100 sites across more than 30 countries, but what matters is that wherever you work, you’re part of a diverse, inclusive team where there are opportunities for everyone.  

Whether you work in planning, logistics, technical teams or manufacturing, you’ll be part of an innovative, dynamic organisation. We set ourselves the highest standards, and our practices have earned us international recognition. And it’s people with energy, dedication and problem-solving skills who’ll help us get even better. In return, we offer a world of opportunities for you to explore, to shape and progress your career. 

About the role 

It is an extraordinary opportunity to shape the future of Diageo. We are looking for a curious, motivated, and highly experienced strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key strategic planning projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams.  This role reports to the Head of Consumer Connections. 

Our role as Consumer Insight Managers in Diageo is to take care of total business with ideas and insights that sell more. Our function is rooted in a ‘Strategic Planning’ philosophy and mentality, and goes well beyond functional research delivery. 

Your Key Responsibilities 

• ​Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.  

• Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow 

• Integrative Thinking to synthesize data and understanding from multiple sources in few core messages in a practical way 

• Be externally diligent - to culture, trends & market place dynamics,  to detect the factors that could positively or negatively impact growth  

• Tenacious prioritization 

• Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans 

• Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities. 

• Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions. 

• Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend Effective management of research & planning budgets.  

About you 

• +7 years of Marketing/Market/Consumer Research in FMCG, either at agency or client side 

• Communicator and influencing skills across senior levels to engage and drive consumer-centricity on decision-making. 

• Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues 

• Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way. 

• Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turning them into concrete business recommendations 

• Comfortable working in areas of ambiguity even in the absence of high levels of data 

• Experience in working in multicultural complex environments 

• Truly collaborative, a key teammate but an objective voice of reason  

• Commercial savvy and creative; while intellectually rigorous in the thinking 

• Proficient in Italian and English. 

Working with us

Our Offer 

• An inclusive company culture that puts employees and their development first 

• A competitive salary with bonus and many benefits that suit your lifestyle 

• An industry leading parental leave policy 

• …and of course, THE best colleagues! 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.  

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.  

Don’t let anything stop you from applying!