Consumer & Market Insights
Location: Milan, Italy
About Opella:
Opella è il protagonista emergente nel settore dell’automedicazione, con il portafoglio più puro e il terzo più grande a livello globale nei mercati Over-The-Counter (OTC) e Vitamine, Minerali e Integratori (VMS).
La nostra missione: mettere la salute nelle mani delle persone rendendo l’automedicazione semplice come dovrebbe essere, per oltre mezzo miliardo di consumatori in tutto il mondo.
Al centro di questa missione ci sono oltre 100 marchi amati, un team globale di 11.000 persone, 13 siti produttivi all’avanguardia e quattro centri specializzati in scienza e innovazione.
Con sede in Francia, Opella è orgogliosa di essere l’azienda produttrice di alcuni dei marchi più amati al mondo, tra cui Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale e Mucosolvan.
Certificata B Corp in diversi mercati, siamo attori attivi nel percorso verso persone e un pianeta più sani.
Scopri di più sulla nostra missione di portare la salute nelle tue mani su www.opella.com.
About the job:
As the Consumer & Market Insights Lead for Italy, you will play a pivotal role in shaping the strategic direction of our business by embedding deep consumer understanding into every decision. You will lead all research activities—both primary and secondary—ensuring that insights are not only gathered but transformed into actionable strategies that drive growth and innovation. This is a unique opportunity to influence the future of self-care in Italy, working cross-functionally with local and global teams to champion the voice of the consumer and elevate Opella’s market presence.
Main responsibilities:
Shape and influence the strategic roadmap for Italy by identifying growth opportunities through consumer insights.
Lead the development and execution of the Consumer & Market Insights (CMI) roadmap aligned with Italy’s Growth Model.
Drive integration of insights into business strategies, ensuring consumer centricity across all functions.
Collaborate with the Growth Performance Hub to align insights with performance metrics and market dynamics.
Inspire teams with innovative research methodologies and storytelling that bring the consumer voice to life.
Build strong partnerships with global CMI teams and external research agencies to ensure best-in-class project delivery.
Promote a culture of continuous learning and sharing across the zone and global CMI communities.
About you:
Proven 5+ years extensive experience in market research, ideally within FMCG or research institutes self-care industries with proven success in identifying and sharing consumer and shopper insights.
Strong track record of turning insights into strategic business actions.
Skilled in both qualitative and quantitative research methods, with working knowledge of secondary data sources (e.g., IQVIA, Ipsos).
Ensure alignment with the strategic business objectives of Italy Growth Model.
Identify knowledge gaps and propose market research plans to address.
Excellent communication and storytelling skills to influence stakeholders at all levels.
Strategic thinker with strong analytical and problem-solving abilities.
Fluent in Italian and English.
Comfortable navigating a dynamic, fast-paced environment with autonomy and leadership.
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
