Company Description
Max Mara Fashion Group è riconosciuta in tutto il mondo come il precursore del pret-à-porter moderno.
Prima azienda di confezione italiana, nata nel 1951, con l’intento di proporre abbigliamento femminile “haute de gamme” prodotto secondo processi industriali d’eccellenza.
Passione, impegno e tradizione hanno creato uno stile di moda unico:
- 9 brands
- 60+ collezioni per stagione
- 14.000.000+ capi venduti all'anno
- 105 Paesi nel mondo
- 2.500+ negozi monomarca
- 10.000+ negozi multimarca
- 27 lingue parlate
- 5.500+ collaboratori nel Mondo
Il nostro assetto organizzativo si basa su 44 Dipartimenti tra cui Fashion Design, Marketing & Sales, Operations, Retail, ICT, Architecture Design, Economics, BI, etc.
Nel 2013 è nata la Digital Division, con l’obiettivo di integrare gli asset digitali dell’azienda, nonché le soluzioni e i servizi relativi all’e-commerce e al marketing digitale
Lavorare nel nostro Gruppo significa passione, superare nuove sfide, imparare gli uni dagli altri, condividere una visione, lavorare in Team… scopri il tuo potenziale con noi e tutto questo può diventare realtà!
#YouAreWelcome #JoinUS
Job Description
The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads.
Qualifications
1.01 Plans and executes web campaigns, SEO/SEM, database building, email campaigns*
1.02 Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)*
1.03 Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs*
1.04 Think proactively about new marketing development strategies*
1.05 Plan, execute and evaluate experimental actions and conversion tests*
1.06 Use analytical skills to evaluate the customer experience across multiple channels and touch points*
1.07 Optimize the use of funnels and conversion points tools*
1.08 Collaborate with agencies and other external suppliers*
1.09 Analyze emerging technologies. Acts as a point of reference for any new implementations where appropriate*
1.10 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of one's responsibilities^*
1.11 Adopt significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the 'Environment, Business Processes and Organizational Community^*
Additional Information
- Understanding of Performance Marketing principles,
- Familiarity with SEO
- Good grasp of Web Analytics concepts,
- Good knowledge of English, both written and verbal.
- Starting period: September 2025
