At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
As a Sr. Associate, Trade Marketing supporting the Trade & Channel Team and working closely with Sales and Brand & Digital, you will be trusted to activate and implement local go-to-market strategies to drive sell-out initiatives in optical stores. Based in Milan, you will have a hands-on role in executing trade activities, creating effective tools for the field force, and tailoring solutions that bring the brand strategy to life across multiple channels.
In this role, a typical day will include:
- Collaborating with Channel Management, Field Force, Brand and Digital teams to solve executional challenges and ensure commercial strategies are translated into practical, in-store activities.
- Designing and deploying sell-out initiatives in optical retail, developing POS materials, reviewing visual aids and ensuring compliance via Veeva and Icertis.
- Building strong alignment with Practice Solutions Managers and the sales force, helping develop tailored programs for key accounts and monitoring ROI with tools such as Salesforce, ISC, and Pitcher.
- Performing analytical reviews and cost mapping to assess campaign impact, optimize investments, and report results with clarity and precision.
- Acting as a central point of contact for external agencies and cross-functional partners including regulatory, legal, and logistics teams.
WHAT YOU’LL BRING TO ALCON:
- A Bachelor’s degree in Marketing, Business, Economics, or related fields.
- 1–2 years of hands-on experience in trade marketing or sales support, ideally in retail, FMCG or consumer health.
- A strong analytical mindset, with ability to evaluate the feasibility and effectiveness of in-store programs and campaign ROI.
- Fluency in English and Italian, with excellent communication skills and cross-functional collaboration experience.
- High energy, strong initiative, and an operational mindset; able to work independently and stay close to execution.
HOW YOU CAN THRIVE AT ALCON:
- Make an impact in a cross-functional, international environment, working closely with global teams and senior stakeholders.
- Enjoy a balance of autonomy and team collaboration, owning programs end-to-end while learning from experienced colleagues.
- Take part in a fast-paced, dynamic workplace with exposure to sales strategy, marketing operations, and field execution.
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