Your Role
We are looking for a Trade Marketing Specialist position on Natural Trainer brand in the Specialty Business Unit based in Milan.
The Trade Marketing Specialist will be accountable for ensuring our brands growth in the specialist channel (petshop chains and independent stores) and vet channel, managing all the trade marketing levers to execute brands strategies.
What you will do
- Collaborate to the POS strategy definition, consistently with the brand strategy, defining: assortment guidelines per channel; promotional and visibility guidelines
- Develop brand POS materials catalogue to ensure proper visibility in store
- Lead Sell In/Sell out performance analysis on a monthly basis and by customers to have a clear understanding of drivers / drainers and define an action plan, if needed.
- Monitor competition activities to better detect market trends
- Support in developing brand annual activity plan, align with key stakeholders (sales, operations, customer service); evaluate ROI of the key initiatives and get promo learnings
- Work transversally with the direct and indirect sales team structure, with the local Marketing Team and the Supply Chain team, building strong and trusted relationships with the cross-functional team
What we are looking for
- University Degree on Business, Economics or similar
- 2/3 years of experience in a trade marketing position within a FMCG business
- An experience on the field is a nice to have
- Fluency in English
- Excellent analytical skills
- Problem solving and team working attitude
- Good organizational and communication skills
What we offer
- Hybrid working model
- Flexible working hours
- Ticket Restaurants
- Amazon product discount
- Free Parking
- Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
- Celebrations & Fun
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.
