Job Description
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About Us
Scottex®. Scottonelle®. Kleenex®. Huggies®. DryNites®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
As the Brand Manager Italy and Iberia for Baby and Childcare, you will implement the marketing strategy for assigned categories in Personal Care and support the Marketing Lead to manage Huggies, DryNites and Wet Wipes innovation/renovation projects across Italy and Iberia. You will work respecting the regional input and ways of working under responsibility of the Southern Europe Marketing Lead and you will be an individual contributor (no direct reports).
Location: we can offer a hybrid model (on remote / Turin Office) for candidates already based in Italy, ideally in Piedmont or in Lombardy.
YOUR KEY ACCOUNTABILITIES:
Full Brand management responsibility to activate the brand strategic touch points (online and offline) with the objective of Recruit and Retain consumers, and find new opportunity (new market touchpoints, in store activation, new product launch, specific tailor-made by channel), working closely with Category, Finance, Sales, Demand and regional teams.
Support on Paid Media from the development to the implementation and the tracking phase, with full ownership of media campaign across the year, the segments and the two markets (Italy and Iberia)
Support on Consumer Product Innovation (CPI) adaptation, toolkits development (Packaging, claims, trade stories, specific visuals like 3D, galvanized) and sales update (trade stories, internal product list update and check) for the innovation/ renovation;
Track Huggies performance (sell-in, sell-out data) and forecast future trend (Nielsen Database) as well as great contribution for Product and Pack Architecture (PPA) project, working closely with Category and Revenue Managers
Secure continuous hospital samples delivery to key stakeholders (hospital, gynecologist, midwives);
Marketing Budget owner and tracker update
Cultivate close collaborative relationships with Italian and Spanish team (category, sales, finance) to ensure programs developed meet the market needs.
WHAT WE NEED FROM YOU:
Significant previous Marketing experience as brand manager in a FMCG multinational company
Analytical skills and knowledge of Nielsen
Pro-active, confident and highly assertive to successfully build business relationships and present recommendations in an influential and persuasive manner
Experience in developing digital marketing and activation plans that resonate with consumers delivering effective personalization
Project management and organization skills – with proven ability to lead cross functional and diverse teams.
English and Italian fluent; Spanish as nice to have
We Offer
We want to grow together with you – which is why we offer attractive developing opportunities. You will work in a pleasant and open environment with a global character, where cooperation is very important to us.
Attractive market-oriented remuneration
Success-based bonus
SharePlus Program – Equity Participation
Corporate benefits
Health insurance
Accident insurance
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
Please submit your CV in English as it will be considered by English speakers.
In the meantime, please check out the careers website.
#LI-Hybrid
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation and immigration visas support for this role.