Sport is emotion in action.
Tecnica Group produces the best products to enjoy the best performance in winter & outdoor sports.
Authentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points.
We are a team of 3150+ employees working in 10 countries across Europe, North America, and Asia. Our passion, commitment and knowledge drive us.
Brands: Blizzard, Lowa, Moon Boot®, Nordica, Rollerblade® and Tecnica.
Tecnica Group is a company that promotes equal opportunities and values the diversity of its team. We welcome and evaluate all applications for open positions based on skills and suitability for the role, regardless of gender, ethnicity, nationality, cultural background, affectional and sexual orientation, marital status, disability, family responsibilities, age, religion, or personal beliefs.
Posizione:
We are searching for a motivated and experienced Brand Manager to join our Group, who will be in charge of defining and implementing brand, product and commercial strategies aimed at achieving global brand development, sales and profitability objectives for the brand across Skis, Ski boots and accessories, by allocating and managing available resources in line with approved budgets. In particular, the activities will be:
Develop and implement the brand's strategic plan, in alignment with corporate guidelines and business objectives.- Analyze the market, competitors, and industry trends to identify brand development and positioning opportunities.
- Collaborate with the product team to ensure collections reflect brand identity and consumer needs
- Coordinate marketing and communication activities at both local and international levels.
- Manage the brand’s marketing budget, monitoring its effectiveness and return on investment
- Oversee the production of communication materials, from creative concept to point-of-sale assets.
- Monitor brand performance (awareness, reputation, sell-out, etc.) and prepare periodic reports to support strategic decisions.
- Build and maintain external relationships with creative agencies, athletes and influencers.
- Inspire and lead the teams in headquarter and countries.
Requisiti:
The ideal profile has the following characteristics:
Degree in Business, Economics, Engineering or related fields from a respected institution- At least 4–5 years of experience in similar roles within the Alpine Sports industry.
- Strong knowledge of brand positioning and strategic marketing dynamics.
- Aesthetic sensitivity and attention to detail.
- Excellent project management, leadership, and teamwork skills.
- Strong analytical skills and a results-oriented mindset.
- Fluent in written and spoken English and Italian, third language preferred.
Altre informazioni:
Work location: Giavera del Montello (TV)