Band
Level 4
Job Description Summary
As the Brand Leader for Renal, you will integrate a long-term strategic vision with the execution of the Tactical Plan. Your role will involve maintaining a strong focus on key objectives and market priorities, guiding competitive positioning, and serving as a reference point for all internal and external stakeholders. You will play a central role in coordinating the Brand Team and fostering synergy among the cross-functional team (including access, medical, and sales). Additionally, you will collaborate closely with the sales team to ensure that messages and campaigns are impactful and effectively implemented in the field.
Job Description
Key responsibilities:
Your responsibilities include, but are not limited to:
- Prepare content of Integrated Brand Teams and Launch Teams.
- Be responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identify area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities
- Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Collaborate with Marketing and Medical teams to maximize activities
- Scout centers, KOLs and OLs by disease within assigned territory
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Essential Requirements:
- Scientific or Economic Degree
- Previous marketing experience
- A previous experience in the therapeutic area will be considered a plus
- A previous experience in sales will be considered a plus
- Cross Cultural Experience.
- Project Management.
- Operations Management and Execution.
- Italian and English on a fluent level
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships
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