Category Management Expert - Personal Health IIG

Job Title

Job Description

Category Management Expert

Are you ready to drive category growth for our key retailers through Category Management? It’s crucial to deeply understand the shopper to make the right choices in product assortment, shelf development & in-store execution. As a Category Manager, you have a ‘Category First’ mindset and possess the best insights to collaborate closely with retailers to achieve maximum category & Philips growth. You promote category thinking & shopper-first mentality, helping to establish Category Management as a new discipline.

You will be part of the Personal Health IIG zone team and work closely with National Account Managers, Shopper Activation Managers, Consumer Marketing Managers, and customers.

Your role:

• Define a clear category vision based on (shopper) insights & data. Based on this, you translate it per retailer and advise retail partners to achieve category growth and promote sell-out & market share growth for Philips.
• Analyze market, shopper, and customer data (NIQ, GfK, etc.) to develop actionable customer plans from a vision.
• Advise retailers on shelf layout, assortment optimization & planograms defined as per shopper decision tree and act as a strong, confident discussion partner.
  Analyze BTL activations for sell-out value, volume & ROI, and convert these into clear learnings & recommendations for National Account Managers & Activation team to optimize activities.
• Lead the development of retail annual plans together with National Accounts Managers & Activation team, focusing on distribution and/or rotation growth.
• Develop strong trade stories aligned with the category vision to support negotiations.
• Work closely with Consumer Marketing team on story-to-trade for innovations, distribution needs & choices, acting as a sparring partner to strengthen marketing activations towards Retail. You provide Consumer Marketing team with relevant input to enable the right decisions on innovation, segmentation & activation.
Build category management capabilities, maintain a “Category First” mindset, and motivate others within shopper and key account management teams to adopt this thinking.

You're the right fit if you have:

• Bachelor's or Master Degree in Business Administration or Economics preferably
• Solid experience in category management, sales or shopper marketing, with customer contact being essential.
• Strong strategic thinking skills and the ability to translate these into concrete plans.
• Persuasiveness and strong communication skills to achieve internal and external goals.
• Strong analytical skills, a passion for data analysis, and proficiency in Excel.
• Ability to independently set a vision based on insights.
• Shopper- and consumer-oriented mindset with a focus on category growth.
• Fluent in English in addition to Italian as local languange.

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