Who We Are
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX expanded into new markets including Australia, Brazil, Netherlands, Singapore, UAE and Turkey, with plans to launch in the US. We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.About the Opportunity
- Take ownership of all marketing-related issues for OKX Italy
- Develop and implement the company's marketing and growth strategy for Italy, aligned with the company’s overall business objective
- Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving the growth of our user base
- Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objective.
- Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation.
- Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met.
- Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
- Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
- Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations.
- Experience in Marketing/Growth in the Crypto industry.
- Exceptional communication skills in English.
- Inspire and motivate the team and external stakeholders, including partners and investors.
- Strong interpersonal skills.
- Entrepreneurship mentality.
- A passion for crypto and digital assets.
- Organized and experienced with project management or equivalent.
- Fluency in Italian
- Relevant experience at a crypto exchange.
- Ability to effectively communicate with local regulators, public agencies, and government representatives.
- Global exposure and cross-culture mindset.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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