Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands, or franchises, so they become part of the zeitgeist for longer periods of time.
That’s where you come in, we’re seeking a Retail Lead to support our consumer products growth ambitions in Italy. In this role, you lead the launch of innovative products and immersive retail activations, featuring Netflix titles such as Stranger Things, Squid Game, and Bridgerton. Reporting directly to the country lead, your focus is on developing and implementing best practices to position Netflix as a preeminent player in the region's retail landscape.
This role requires someone to take on the responsibility of creating and executing the Netflix consumer retail strategy for Italy based on the Netflix originals content slate.
Mission
As the Retail Lead Italy at Netflix, you have a broad and deep knowledge of the diverse Italy retail sector and navigate strategic partnerships with retailers in the all the most significant italian Industry as F&B, Hardlines and Apparel.
Job Description (Objectives)
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
We are pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long term value. We want merchandise, interactive games, and experiences to help promote our titles and build them into title brands, or franchises, so they become part of the zeitgeist for longer periods of time.
That’s where you come in, we’re seeking a Retail Lead to support our consumer products growth ambitions in Italy. In this role, you lead the launch of innovative products and immersive retail activations, featuring Netflix titles such as Stranger Things, Squid Game, and Bridgerton. Reporting directly to the country lead, your focus is on developing and implementing best practices to position Netflix as a preeminent player in the region's retail landscape.
This role requires someone to take on the responsibility of creating and executing the Netflix consumer retail strategy for Italy based on the Netflix originals content slate.
Mission
As the Retail Lead Italy at Netflix, you have a broad and deep knowledge of the diverse Italy retail sector and navigate strategic partnerships with retailers in the all the most significant italian Industry as F&B, Hardlines and Apparel.
Job Description (Objectives)
- Foundation & Strategy: Laying out the strategy through DTR and/or retail development and continue building retailers relationship
- Management & prioritization: Inform retailers about Netflix upcoming content, products and provide necessary tools for them to increase sales performance of Netflix products.
- Revenue maximization: Analyze and scale business opportunities through category analysis, as well as identifying key revenue drivers throughout the year
- Planning & Trade Marketing: Plan the launch-to-market programs as well as potential cross-category retail activations with key stakeholders both retailers and licensees
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Cross-functional support: create and leverage best-retail practices from other countries/regions - UCAN, LATAM, APAC and EMEA into local market and vice-versa
- Demonstrated, 8+ years of experience in retail industry with F&B brands and/or content IPs proven results
- Ownership of relationship with retailers across buying, marketing and category management, solid retail network
- Knowledge on operational marketing / omnichannel approach
- Agile, goal-oriented, driven to succeed and always up for a challenge
- Data performance analysis
- Cross-functional teamwork knowledge, how to navigate and connect the dots
- Retail business knowledge across different tiers from Mass-market, speciality to online
- Trade marketing and retail activations experience
- Passion for innovation
- Entrepreneurial and fast-growing competency
- Proactive and creativity at its core
- Adaptable to multiple changes and speed
- A natural and deep affection for film, television and or brands
- Deep engagement competency and ability to work with multiple, disparate stakeholders to achieve the best outcome for Netflix. You can read more about our company culture here.
- Italian/ English (mandatory)
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Bachelor’s or advanced degree (preferred)
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
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