Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.
We are seeking a highly motivated and experienced Ad Partnerships and Director to lead our monetization efforts through the development and management of strategic advertising partnerships for our innovative offerwall product. This role is crucial to our company's revenue generation and requires a deep understanding of the offerwall landscape, strong sales acumen, and the ability to build and maintain key relationships with advertisers. The ideal candidate will be a self-starter with a proven track record of success in ad sales, preferably within the offerwall and affiliate marketing space.
Responsibilities:
- Develop and execute a comprehensive ad sales strategy for our offerwall product.
- Identify, prospect, and secure new advertising partnerships with relevant brands and agencies.
- Manage and nurture existing relationships with advertising partners to maximize revenue and ensure ongoing collaboration.
- Negotiate advertising rates and contracts, ensuring favorable terms for the company.
- Collaborate with internal teams (product, marketing, etc.) to optimize the offerwall platform for ad performance and user experience.
- Monitor ad performance metrics and identify areas for improvement.
- Stay up-to-date on industry trends and competitive offerings.
- Forecast ad revenue and provide regular updates to senior management.
- Represent the company at industry events and conferences.
- Build and maintain a strong understanding of our target audience and their preferences
Qualifications:
- 5+ years of experience in ad sales, preferably within the offerwall, affiliate marketing, or performance marketing space.
- Proven track record of exceeding ad revenue targets.
- Strong understanding of the offerwall ecosystem and its key players.
- Existing network of contacts within the advertising industry is a significant advantage.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
- Highly organized and detail-oriented.
- Passion for the digital advertising industry.
We Offer
In addition to a competitive salary and bonus scheme; we offer a generous benefit package which is continually reviewed in order to offer the best options for our staff. We offer:
- Activity Pass
- Apple Products
- Bespoke Benefits website with discounts in over 1000 High Street brands
- Cycle scheme
- Dental Scheme
- Health Cash Plan Benefit
- EAP and Health related assistance
- Family friendly policies
- Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
- GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
- Health Cash Plan
- Health Screening
- Income Protection Plan
- Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
- Life Assurance
- Medical, Health and more benefits
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
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