About us:
Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.
What you’ll do:
- Lead the strategy to convert digital and retail prospects into active players across PokerStars Italy.
- Coordinate and improve all aspects of the entire registration process, including onboarding to boost conversion rates.
- Define and lead all aspects of welcome offer mechanics, monitor performance, return on investment, and regulatory alignment.
- Coordinate onboarding journeys and multi-channel campaigns (email, SMS, push) to drive first deposit and KYC completion.
- Track important metrics throughout the conversion process, suggesting improvements guided by data analysis.
- Collaborate cross-functionally with Product, Tech, and Compliance teams to ensure seamless and compliant user journeys.
What you’ll bring:
- You have solid experience in CRM, digital marketing, or conversion strategy, ideally in regulated or high-complexity industries.
- You possess strong analytical capabilities and are confident using data to evaluate funnel performance and optimize user activation.
- You have experience in planning and implementing multi-channel onboarding campaigns and acquisition journeys.
- You have excellent project management and coordination skills, working effectively with product, tech, and compliance teams.
- You’re a confident communicator in both Italian and English, able to align cross-functional collaborators.
- You thrive in dynamic, fast-paced environments and can balance structure with adaptability.
- You are willing to travel within Europe as required by business needs.
Why choose us:
- Permanent Contract with Hybrid Work.
- Meal Allowance.
- Supplemental Health Insurance.
- The option to join our company Share Saving Scheme.
Choose us also for:
- An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion;
- Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches;
- Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;
- Parental Leave Packages: additional support for you, children and financial aid for mothers;
- Volunteering during your working hours.
Much more about us:
- Have a look at our amazing blog Inside. Hear directly from our employees at the following link: Inside
- Reviews and comments from our Glassdoor and Indeed pages. Put yours!
Equal Opportunity
Flutter is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.