Planet Farms, founded in 2018 in Milan, is a leading vertical farming company. It’s currently present in the main distribution chains with its line of salads and pesto.

The company is in strong development in Italy and abroad and today the Planet Farmers work at the production plant - the brand new Cirimido Plant (Como, Italy) at the R&D Center on the outskirts of Milan, as well as at offices in Italy (Milan), Portugal (Coimbra), the United Kingdom (London) and the Netherlands (Eindhoven).

Position Title:
Junior PM Marketing

Department:
Marketing

Location:
Cirimido (CO)

Position Summary

The role, reporting to Senior Marketing Manager, has the key responsibilities of:

• Implement marketing plans and innovation to drive growth & profit across countries
• Drive and own sell-out analyses to recommend brand opportunities and improvements

Key Responsibilities

Analytical activities

• Monitor and analysis of Planet Farms products, market, competitors and consumers trends/behavior keeping organization informed with recommendation of opportunities for the brands
• Maintain records of sales and advertising costs and analyze them against forecasts to identify areas where performance needs to be improved

Marketing Planning

• Work with marketing manager to ensure Brand marketing plan as well as product launches are prepared and perfectly executed across countries
• Support on the definition of the brand long term strategy
• Cooperate with external agencies and continuously evaluate them based on set KPIs
• Key contact for marketing agencies and related suppliers

Innovation

• Manage and support marketing manager in product innovation process according to agreed plan and within assigned budget
• Participate in and/or lead projects

Packaging

• Own and drive new packaging process: secure and execute phase in/out of products coordinating with external agencies and other internal functions

Budgeting

• Monitor and manage assigned Marketing Budget in line with company procedures

Required Skills & Qualifications

• University degree in Business Administration, Marketing or similar
• Knowledge and experience with overall Marketing mix
• Ability to manage multiple projects at the same time
• Good knowledge of MS-Office as well as Nielsen/IRI
• Fluent in Italian and English

Soft Skills

• Strong observational skills with attention to detail.
• Good communication and reporting skills, with the ability to record and share insights clearly.
• Ability to work independently in field settings as well as in a collaborative team environment.
• Flexibility and adaptability in a fast-paced, data-driven work environment.

Tools & Technologies

• Advanced proficiency with Excell and Powerpoint
• Good knowledge of Circana/Nielsen system

Reporting Line

Senior Marketing Manager

Application Requirements

• Updated resume
• Business case

Planet Farms is committed to providing equal employment opportunities to all individuals regardless of their race, gender, religion, sexual orientation, pregnancy status, nationality, age, or disability, celebrating individual differences and fostering an inclusive environment where everyone can thrive. Our commitment to non-discrimination applies to all stages of the employment relationship, including hiring, training, compensation, promotion, and termination.