Responsibilities
- Educating brands and ecosystem partners (media agencies, creative agencies, consulting) on TikTok marketing product solutions and measurement
- Driving media strategy, planning, and implementation of media campaigns to deliver against partners' business goals
- Support and work with the Brand Partnerships Manager and Industry Activation Strategist on pre-sale research, strategy and pitch
- Outline and oversee measurement strategy, tracking, and results delivery
- Manage and grow post-sale partner relationships with brands and agencies
- Present findings and insights in a consultative way to the partners and collaborate with the relevant internal teams in order to provide a complete solution
- Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
- Investigate and work directly with product & engineering teams to help them troubleshoot partner issues on the platform
- Conduct regular business reviews and take a consultative, long-term approach to building productive relationships with partners, in collaboration with the Brand Partnerships Manager
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