Job Description
Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where And How You Can Work
Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Milan so we can best support our teams and keep collaboration flowing.
This role is a 12-month engagement, working full-time hours per week.
What You’d Be Doing In This Role
As a Content Strategist, you’ll shape how Canva shows up across the European market, working closely with the Growth Team and Regional Creative Director to bring the Canva brand to life. You will work specifically within Performance Marketing in Italy, although knowledge of our other markets in UK, France, Germany and Turkey is always a plus (though not strictly necessary). Partnering with an Art Director, Growth Marketers and freelancers, you’ll use performance data, market trends and insights to create content that stops the scroll and genuinely engages people across all social platforms.
We’re looking for someone versatile, proactive and experienced to drive creative testing across key markets. You’ll have a knack for thinking both strategically and creatively — and the ability to turn those big-picture ideas into simple, clear, and inspiring copy that works as a springboard for design.
This is your chance to help build our brand in Europe in a way that is true to Canva. You’ll jump into testing and iterating creative assets as part of our always-on strategy – it’s fast-paced idea-generation at its finest, trying out a wide range of ideas and evolving strategies in realtime based on market insights, that will then help inform wider marketing initiatives.
You can learn more about our brand here: Canva Brand | Home
At The Moment, This Role Is Focused On
- Write, review, and dream up ideas for Canva’s performance campaigns.
- Leverage performance data, market trends, and competitor insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.
- Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice whilst staying true to Canva’s brand.
- Drive testing and creative iteration to ensure a continuous learning approach.
- Regularly monitor ad performance and provide actionable insights to guide future creative.
- Collaborate with content creators, designers, and video editors to produce high-quality work that grows the brand.
- Confidently pitch concepts and present your work to senior creative leaders, product marketers, and key stakeholders with a clear creative vision and strategic reasoning.
- Collaborate with external partners, sharing guidance and feedback to keep messaging consistent and high-quality.
- Work closely with the Regional Creative Director and Growth Leads to ensure schedules are accurate and realistic and that deadlines are met.
You're probably a match if
- 5–8+ years of experience creating and writing for campaigns and performance marketing.
- A strategic and creative mind with a proven track record of developing original ideas and bringing them to life with care and attention to detail.
- Fascinated by creative trends and new platforms, combining ideas with data to deliver effective marketing.
- Proactive and driven to continuously optimise and improve creative work.
- Proven track record in performance creative, producing successful ads and UGC.
- Strong direct-response copywriting skills; video editing knowledge is a plus
- A portfolio of diverse work that spans advertising and marketing.
- Strategic thinking helps you uncover problems, identify insights, and turn them into powerful creative concepts.
- A love for writing copy that’s thoughtful, meaningful, clear, inspiring, and—when needed—provocative.
- Native-level Italian. Fluency in English. Additional languages are a plus (French, Turkish, German).
- This is a remote role with flexible working hours, but you’ll need to balance your schedule to accommodate occasional global team meetings in the evening (6-9 PM)
About The Team
Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.
As part of the International Marketing Group, our EMEA Marketing team drives Canva's growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in EMEA through regional campaigns, localized moments, and evergreen creative initiatives across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.
Other Stuff To Know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Please note that contractor-accreditation meetings are conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.
